Pes Motion Studio animated “Joy Against All Odds” after collaborating with the illustrator Eugenia Mello from Argentina. This artist’s work celebrates the pervasive optimism in the Latinx culture, which makes it unstoppable.
We focused on the joy and the spirit of brotherhood of the characters in each sequence of the animation. By having them dance to a classic Latinx rhythm, we emphasized their unity as they honored their past and moved together into the future.