As art directors, Pes Motion Studios really enjoyed creating and preparing content to generate a toolkit with 100% expressive motion. Since the ACCESS program stresses concepts such as inclusion, union, and growth, and since it belongs to the marketing industry, and since ACCESS represents an inspiring environment for the development of creativity, where ideas, potential and talent are unlimited, Pes Motion Studios decided to create a modern identity relying on all those key elements. We designed dynamic and energetic animation, complemented by a stimulating, vivid color palette, to represent all the identities and ideologies that will benefit from this great project.
We are very proud at Pes Motion Studio to have been part of this great initiative that prepares new generations of motivated creatives and helps them unlock their full potential and succeed in the industry.