Gatorade 5v5 2019

Image Campaign

For the second year in a row, we were selected by Nobox to work on the Gatorade 5v5 campaign, a global soccer tournament organized by Gatorade in which over 20 countries participated to promote young talents who wanted to take their game to the next level.

This year, the challenge was to create a system of animated pieces for social media that would align with the tournament’s identity of being young and dynamic. Our proposal was centered on giving life to these “super teen soccer players” inspired by the sport’s celebrities, such as Lionel Messi and Gabriel Jesus. To capture the spirit and energy of these stars, we employed a combination of cell animation and strategically placed type to drive the pieces. Ultimately, we conveyed a vibrant and powerful message to their audience.
We were thrilled to have been able to contribute to this global campaign, which reached more than 9.4M total views.

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