Paramount Channel

Image Campaign

We were proud to collaborate with Paramount Channel on the new image campaign for the series “Sherlock.” Deliverables included a toolkit for on-air and digital promos, as well as key art for graphics and OOH.

Visually we contextualized London in the 21st century to match the thinking of this reinterpretation of the Sherlock Holmes character. We recreated micro-situations in his apartment and blended animations in a style to match what was going on in the mind of this genius detective as he solved a case. Formulas, ballistic reports, and mathematical elements animate dynamically to give the viewer a look into his mind. Ultimately, we created a graphic look and feel that leveraged the essence of this renowned series.

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