Visually we contextualized London in the 21st century to match the thinking of this reinterpretation of the Sherlock Holmes character. We recreated micro-situations in his apartment and blended animations in a style to match what was going on in the mind of this genius detective as he solved a case. Formulas, ballistic reports, and mathematical elements animate dynamically to give the viewer a look into his mind. Ultimately, we created a graphic look and feel that leveraged the essence of this renowned series.