Paramount Channel
The Handmaid’s Tale

Image Campaign S1 + S2

Once again we were selected by our friends at Paramount Channel to develop the launch campaign for Seasons 1 and 2 of the famed series “The Handmaid’s Tale.” Deliverables included a toolkit for on-air and digital promos, as well as key art for graphics and OOH.

This award-winning dystopian drama narrates the events of a religious and totalitarian regime in which women are treated as slaves. We based our visual approach on Russian Constructivism and the concept of class struggle. Elements like red, fire, and protest banners conveyed a strong, clear, and consistent message.
Check it out!

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