For the first spot, “En Alta / Moving Up” we created a 3D universe filled with playful representations of the different types of sounds created by musical instruments. Music is ever evolving in sonic bloom as shapes grow organically upwards in a modern orchestra bursting with color, texture and movement.
For the second spot, “Lo Que Quiero / What I Want,” we created a post-apocalyptic, arid landscape from which buried rock music instruments break out from their dry, dusty confines with an explosion of vitality and force. Long live music! ROCK ON!